Crowdfund Health Campaign for Nyaya Health (now rebranded as Possible)
As the 1st place winner of the 2013 Sappi Ideas That Matter grant, I conceptualized and designed all print and digital material for the nonprofit Nyaya Health’s nation-wide and international campaign. Now renamed as Possible, Nyaya Health’s campaign aimed to increase public awareness and support for their work and patients. Partnering with Dear World, Watsi and Kangu, the goal to fully fund 100 patients’ surgeries was reached by strategically placing seven NYC subway posters in busy train stations, distributing postcards nationwide and internationally in public locations, and having a website for more information and donations. To conclude the campaign, an annual report that doubled as a poster and booklet was sent to supporters.
Changing The Game Conference 2024
For the groundbreaking Changing The Game Conference, the first women-led basketball national coaching conference, I created the print materials publicizing the event. Large-scale posters, banners, a multi-page program highlighting 11 speakers, a mixer event ticket and social media posts were laid out in a cohesive and streamlined style to elevate the experience. In addition, I edited videos featuring the speakers to highlight the event online.
