Crowdfund Health Campaign

As the winner of the 2013 Sappi Ideas That Matter award, I had the opportunity to be the creative lead and designer of the first campaign for Possible, a medical nonprofit. The Crowdfund Health Campaign was based in NYC but reached national and international spaces. The goal was to increase public awareness of our work, our patients, and to crowdfund 100 patient surgeries. We reached our goal with the implementation of NYC subway posters, postcards and social media.

NYC Subway poster featuring Deepak Chopra, photographed by Dear World.

2013 ANNUAL REPORT + POSTER:

I thought it would be clever way to send donors and supporters an annual report that unfolded into a poster. In this way, we could showcase the beautiful and strong photos that Dear World took of our patients and staff.

Postcards designed to grab attention with encouraging words that describe our patients. They were left in public areas such as cafes and stores that had bulletin boards for people to pick up and inspire them to go to the website and help fund a patient.

Crowdfund Health Campaign

Possible staff sorting, boxing, and mailing postcards to mail across the country

2/6 total postcards featuring patient stories

2/6 postcards featuring patient stories

2/6 postcards featuring patient stories

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